Super Mario Run Prefer Teenagers to Old-school Fans

Nintendo’s Super Mario Run, which was launched on App store in 151 countries on Dec 15th , currently sits at the No.1 slot in Free games list in a number of countries around the world, according to AdSeeData’ s Store […]

2016 Index: AdMob Hit Mobile Advertising SDK Distribution

Ranking of Global Mobile Advertising Platform The chart presents the most popular SDKs of mobile advertising that are integrated into the apps we have looked at. With the development of mobile network, all kinds of mobile advertising platform are sharing global […]

Facebook Testing Find WiFi Feature

Some users of Facebook’s flagship iOS application are part of a test of a new feature enabling them to locate nearby WiFi networks. Bryan Clark of The Next Web reported on the test, and Facebook confirmed it to Raymond Wong of Mashable, […]

How To Increase ROI Of Your App With Facebook Dynamic Ads

When creating a marketing campaign you have to calculate ROI (Return On Investment). Although it is very difficult to calculate this metric because of numerous external variables, there is a basic formula that can be applied: ROI = (GAIN FROM […]

Facebook tests ads in Groups, its next potential cash cow

Facebook’s latest trick to earn more revenue without drowning the News Feed is to serve ads to the 1 billion users of its Groups feature. After people reported seeing notices that “We’re testing ads in Groups,” TechCrunch inquired and Facebook […]

4 Deadly Facebook Ad Mistakes You Should Not Do

With the rise of Facebook, Facebook Advertising became a reliable paid traffic source. It is unreality that running successful campaign at first time, even though we hope it do. In fact, we will fail often and fail a lot before we can succeed. […]

9 Tips for Marketers Make Better Facebook Video Ads

Are you creating video ads for Facebook? Wondering how you can make stronger video ads? Whether you’re working with promoted video posts or videos uploaded as ads, paying attention to the details can improve the impact of your content. In […]

4 Direct Response Advertisers Driving ROI With Instagram’s New CTA Buttons

Direct response advertisers have been seeing great results with Instagram’s new call-to-action (CTA) button. The new CTA format is a full-width button that appears directly below an ad, with text aligned to the left-hand side where Instagram users are already […]

Facebook Unveils New Marketplace Option to Facilitate Buying and Selling Opportunities

More and more people are buying products online, but more than that, an increasing number of people are using mobile devices, specifically, to browse and make purchases. Goldman Sachs has predicted that consumer spending via mobile will jump from $204 billion […]